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Business Outlook Survey 2017

Once again, we have conducted our yearly survey to ascertain the expectations of finance and managing directors of marketing services, and media and consulting businesses on the future financial prospects of their industries.

2016 was a year of significant change in the political environment with Brexit and the unexpected results from the American presidential elections. This survey sets out to analyse how changes both within the industry and within the wider economy have affected business leaders’ predictions for the year ahead, looking in particular at:

  • Growth prospects
  • Revenue
  • Profit
  • Staffing requirements
  • International markets and expansion