Welcome to Kingston Smith W1’s blog.
We will be using this space to post original thought leadership and research relevant to the media sector. The idea is to encourage discussion around these issues and to open up new areas of debate.
Leading trade magazines regularly approach us for our thoughts on topical media issues. These will also be posted on this section of the site.
Freemium
New business models are forming all around us, developing on the back of rapid technological innovation, our desire to take more control of our lives and through ever shifting economic and political circumstances. The Freemium business model offers rapid growth to those who can master the balance of what's given away for free and the premium - paid for -services they offer. Click here to read more and to join the discussion.
Digital Explosion
The digital explosion is continuing to provide us with information, communication and connectivity. Our business and social models are being changed – year-on-year – as we learn new ways to work, buy, govern, market, sell and connect with one another. This is set to accelerate - the digital world is set to explode in this digital decade. Click here to read more and to join the discussion.
Annual Survey - Financial performance of marketing services companies
Compare your financial performance with your competitors. Our research focuses on the fortunes of firms within the sector in their most recently published accounts.
Marketing Monitor
Our bi-annual newsletter looking at key performance indicators across all marketing services disciplines.
Employee Benefits
Annual research which examines the provision of employee benefits within the marketing services community.
Non-Executive Directors
Research into the value a non-executive director can bring to marketing services companies, particularly during a recession.
Gateway to Growth
Summary of recent projects including advice on accounting, tax, due diligence, sales, and mergers and acquisitions within the creative and communications sector.
Topical Tips
Top tips on key business issues
