Kingston Smith

Business Outlook Survey 2018

We conduct our yearly survey to find out the expectations of finance and managing directors of marketing services, and media and consulting businesses on the future financial prospects of their industries.

The results of our 2018 outlook survey are very optimistic, despite the continued global uncertainty following significant political change. This survey sets out to analyse how changes within the industry and the wider economy have affected business leaders’ predictions for the year ahead, looking in particular at:

  • Growth prospects
  • Revenue
  • Profit
  • Staffing requirements
  • International markets