The Drum – Making bank: transforming your revenue into profit

The marketing and communications industry has made great strides in recovering from the recession, however, today’s environment is still tougher than it has ever been – having settled into the ‘new normal’. This new landscape encompasses many aspects from intensifying procurement demands, heavier client pressures, changing roles and decreasing margins but the one that is arguably the biggest cause for concern is the last one. According to a recent Kingston Smith report on the financial performance of marketing services companies in 2015, agencies are seeing revenues rise but due to decreasing margins, it is becoming harder and harder to transform that into profit, meaning that teams are not recognising enough financial success for the work they put in.

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