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Four Tips for Enhancing Your Brand Reputation

When it comes to your business, your reputation is your biggest asset. A positive brand reputation builds loyalty with your customers and will ultimately drive sales and growth. And, with a study by World Economics showing that 25% of a company’s market value is directly attributable to its reputation, it is hard to disagree.

Ensuring that your brand reputation remains in peak condition is no easy task, and it needs to be backed up by a carefully thought out strategy – especially in today’s digital world, where your customers can converse about your brand anytime, anywhere.

Get it wrong, and all of your hard work could come crumbling down before you in a split second. But get it right; the only way is up.

Here are four top tips to ensure that your brand reputation remains in top condition.

1.    Become a thought leader

Offering a fantastic service and having a proven track record of this service will undoubtedly place your business in a positive position, but that alone will not be enough.

A strong communication strategy through a PR program (however in-depth) will position you and your business as a thought leader in your field; improving brand perception, encouraging customer opinion and feedback, and ultimately increasing brand awareness.

Blogs are a great place to start with this, as well as a solid social media strategy.

2.    Engage with individuals

Engaging with customers on an individual basis may seem time consuming, but it is more than worth the effort. If you receive any form of communication from a customer, whether it be a Twitter mention, comment on a blog post or even an email, go out of your way to respond in a personal and timely manner – there is nothing worse than receiving a clichéd auto response from a robot!

You will see a dramatic increase in the number of customers who are willing to engage with you, in turn increasing brand loyalty and demonstrating your commitment to your relationship with your customers.

3.    Focus on customer service

Your customers are a crucial element when it comes to keeping your brand’s reputation healthy, so it is paramount that you keep them happy. However, customer service needs to be an integral culture embedded into your business from the outset, not just something that is added on as a side note.

The rewards of having happy customers will speak for themselves, so never underestimate the importance of ensuring that your team are adequately trained to deal with customers – whatever the issue – and ensure that you are following best practice at all times.

4.    Admit when you are wrong

Customers appreciate honesty and transparency. So, if you do make a mistake (which in business, we all will at some point), hold your hands up and admit to your slip-up. Apologise and limit any damage by communicating with those affected in a positive manner; offering a solution to the problem in a prompt manner whilst keeping the communication channels open.

You will be rewarded for it, as integrity in business goes a long way.

5.    Bonus tip: Get your message out there!

People are inundated with a legion of messages each day, so it is crucial that your messaging stands out from the crowd. Be persistent, and never get complacent when it comes to communicating your brand message – the last thing you want is to be forgotten!

Email and social media campaigns are an easy place to start, and with tools like MailChimp and Twitter offering both free and paid options, it doesn’t have to cost the earth.

Day to day operations within a business take a lot of time, commitment and hard work – often leading business owners to lose sight of the positive impact that brand reputation and recognition can have. However, with some focus and a solid strategy in place, your brand reputation could help your business reach new heights.

As serial entrepreneur and philanthropist Warren Buffet once said, “It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

Do you have any more insights as to how a business can improve their brand reputation? Tweet us @kingstonsmith and let us know!