April 4th, 2019 / Insight posted in Articles, KS News

Kingston Smith advises on sale of DirectionGroup

Kingston Smith has advised on the sale of DirectionGroup, a B2B marketing agency with extensive expertise in brand creative, content, conversion and consulting, to Unlimited Group.

DirectionGroup, now known as DirectionGroup Unlimited, is one of the UK’s fastest growing B2B marketing agencies with clients including Microsoft, Fujitsu and Tata Communications. The owners, Debbie Bough and Trish Harriss, were looking for assistance to secure a deal that would help them take their already successful business to the next level. They appointed Kingston Smith to advise them because of its unrivalled industry knowledge and extensive network of strategic acquirers. Kingston Smith targeted prospective buyers on DirectionGroup’s behalf, and having received interest from a number of parties, Debbie & Trish chose to pursue an offer from Unlimited Group, because they perceived a great strategic, commercial and cultural fit between the two businesses.

Debbie and Trish will continue to run DirectionGroup Unlimited and look forward to helping Unlimited Group achieve its aim of joining up client-side marketing, communications and sales departments with a range of specialist services including brand development, PR, content marketing, performance marketing, channel partner communications and sales enablement.

Nicola Horton, principal, and Paul Winterflood, director, led the Kingston Smith corporate finance team. The team has a strong track record of managing deals in the media and marketing services sector. Kingston Smith also provided advice on the corporate and personal tax implications of the transaction.

Debbie Bough said: “Nicola and Paul were brilliant from kick-off to completion. They understood our requirements from day one and worked tirelessly on our behalf. I’d highly recommend Kingston Smith to anyone considering a sale.”

Trish Harriss added: “Nicola and Paul were with us every step of the way and expertly helped us navigate a complex and time-consuming process. Straight talking, honest and objective, their support was invaluable. We are delighted with the outcome.”

Nicola Horton said: ‘’It was a real pleasure working with Debbie and Trish. They knew exactly what they were looking for in a strategic partner, and are excited about the opportunities presented by being part of Unlimited Group. There’s a great future ahead for DirectionGroup Unlimited.’’

To find out how Kingston Smith can help you prepare for the sale of your business, or to discuss future opportunities, please get in touch.