Kingston Smith announces the winners of its annual Creative Vision Award!
The two winners in the small charities category are Kentish Town City Farm and Step Up To Serve and the two in the regular charity category are Child Bereavement UK and SANE.
The charities will each receive an animated brand film worth an estimated £150,000 designed to promote their specific message. The films are created by students and recent graduates of animation and visual effects, who represent the exceptional rising talent of the industry across the UK, as part of Bournemouth University’s BFX Competition. The production of these films will be under the guidance of award-winning specialists from top production studios, whose work includes Star Wars, Thor, Shaun the Sheep, X Men and Pirates of the Caribbean.
Nick Brooks, not for profit consultant at Kingston Smith, commented: “The feedback we’ve had from winners of the CVA in previous years has shown what an amazing impact these films have on supporter engagement and general awareness of what the charities do. We’re really pleased to continue to give something back to a sector in which we work so closely and at the same time support the country’s emerging animators and visual effects talent.”
Kentish Town City Farm is a community charity that helps people in the city connect with animals, the outdoors, nature and the environment, through education, therapy for people with special needs and work experience opportunities.
Mick Denton, interim CEO, commented: “We are so pleased to have won a Creative Vision Award film for 2019. We will use the animation to engage and attract new and old supporters. It will help us promote our work and raise more funds so that we do more work with disadvantaged groups. We can’t wait to get started and see our wonderful City Farm in animation!”
Step Up To Serve coordinates the #iwill campaign, comprised of over 900 organisations from across the UK, which aims to make participation in social action (e.g. volunteering, campaigning or fundraising) the norm for young people aged 10-20.
Charlotte Hill, CEO, commented: “We are delighted to have won such a fantastic prize. When young people take part in social action, everyone benefits. They do because they build their skills, character and wellbeing, and communities do because they become healthier, more cohesive and more integrated. With two years of the campaign left to go, this animation will help us to inspire and empower more young people across the UK to make a difference now and in the future. We’d like to say a huge thanks to Kingston Smith and can’t wait to get started!”
Child Bereavement UK supports families and educates professionals when a baby or child dies or is dying, or when a child is facing bereavement.
Jane Keightley, director of communications, commented: “Child Bereavement UK is delighted to have been selected for a Kingston Smith Creative Vision Award. This film will enable us to reach out to many more bereaved young people, helping them feel less alone in their grief by ensuring they can access the support they need when someone important in their life has died.”
SANE is a UK-wide mental health charity that works to improve the quality of life of people affected by mental illness. It fights for better care and treatments, hosts pioneering research and offers emotional support.
Margaret Edwards, director of strategy and communications at SANE, commented: “We are delighted that Kingston Smith has chosen SANE as one of the recipients of this prestigious prize. Because mental illness can be so often invisible, film has an important role to play in changing public perceptions, and we hope this animation will help us communicate messages about our Black Dog Campaign. We are looking forward to working with such talented individuals in the industry.”
Bournemouth University’s BFX Competition Director Sofronis Efstathiou commented: “The BFX Competition is an amazing opportunity to work on a live brief for some incredibly worthy charities. Working alongside some of the biggest names in the UK animation and visual effects industries, student and graduate teams gain real-world production experience; allowing them to showcase their tremendous talents, engage with world leading artists and, ultimately, giving them something to enhance their CV and showreel.”
Now in its fifth year, the award is supported by the Institute of Fundraising and previous winners have included, Anthony Nolan, Dyslexia Action, Create, Refuge, DEBRA, Re-Cycle, Rethink Mental Illness, Book Aid International, Access All Areas and DEMAND.
Find out more about the Creative Vision Award.