Mergers and acquisitions in the marketing and media sectors – Q2 2018
Mergers and acquisitions in the marketing and media sectors have maintained momentum seen at the start of the year. In fact, at the time of writing, Q2 activity levels are the strongest ever recorded for Kingston Smith’s Marketing & Media Deal Tracker.
Brexit and GDPR continue to impact activity levels. The latter has catalysed increasing focus on data and analytics as marketeers look for new ways of reaching prospective customers. Meanwhile, deal-doers and vendors may be progressing transactions ahead of any Brexit-induced legislation changes.
Cross-border activity remains strong. The research shows the highest ever level of foreign purchase in our observation period. The relatively weak pound may be making assets more attractive from a pricing perspective for foreign buyers.
The numbers are encouraging and telling of an increasing drive towards digital and data. This is indicative of a global disruption in the way we communicate across the board. It remains to be seen whether activity levels maintain their current pace as the countdown to Brexit continues.