April 26th, 2016 / Insight posted in Blog

Why your Business needs a Website

For most businesses, the digital conversation has moved on from simply having a website; it is now focused on becoming mobile-friendly and effective on social media. But there are still a number of  businesses that do not have websites yet. If you don’t believe that your business can benefit from having an online presence, you could be mistaken –at great loss to your company. . No matter the size of your business, having a website is an essential part of sales and marketing in today’s increasingly digitised world. Here are some of the most important reasons to put your business on the online map.

Make your business known

The first thing people do when they hear of a brand or a business is look it up online. If people are searching for your business but can’t find it, you’re immediately missing out on potential revenue. You website can serve as a first point of contact, telling your customers what you do, why you do it and where you’re located. This priceless information can tip the scales when a customer is deciding whether to take the next step or not.

Keep your customers informed

Your website can be updated instantly, which makes it the perfect product guide. The tools available to edit websites are limitless, so you can dedicate pages or widgets to news, upcoming events or promotions – anything that keeps your customers informed with the latest goings on. Keeping your website current keeps your business current.

It’s an online portfolio

A website is an easy platform on which you can showcase your best work. Image galleries, slideshows and a variety of other creative methods can show off your work if you’re a visual business. Written work can similarly be showcased. If samples can’t be uploaded, there are still ways you can put across the quality of your business. Testimonials and case studies serve as effective proof of people’s satisfaction with your company.

It’s always accessible

The classic work day only covers 9-5, but a website offers your services 24 hours a day. Regular clients and potential customers  can access vital information whenever they need it. This puts you in good stead with those seeking your services, because you’ll be able to meet demands faster and on the customer’s terms.

Internet shopping and mobile connections have transformed consumerism to the point that a business without a website is almost guaranteed to be missing out on revenue if it doesn’t have an online presence. Your website serves the same purpose as a physical portfolio, a sales team, a newsletter and whatever else you make of it, all packaged in one neat corner of the internet. The initial investment of a website pales in comparison to the long term benefits.

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